Eweburn Creek
Eweburn Creek hadn’t had a photoshoot in a long time, with previous images focused on close-ups and a mostly female audience. We chose a character-filled location with male models in gumboots to showcase the brand’s country roots, highlight versatility beyond dressy jerseys, and reinforce its authentic, all-occasion appeal.
To achieve this, we set up a mood board with specific photos we wanted to pursue and printed it to ensure production ran efficiently. With extra time, we created spontaneous images on the spot, directing the photographer, positioning models, and styling the products to maximise creative output.
How the Photoshoot Supports Marketing Goals
The photoshoot introduced the new brand and refreshed look while staying true to its morals and roots, showing that the brand had evolved without losing authenticity. It connected people to the countryside and featured more men, ensuring the brand wasn’t focused solely on women. The campaign highlighted the fun, adventurous side of everyday life, showing how the products could be stylish and functional in any scenario – not just for fancy occasions.