Eweburn Creek
Project Strategy & Description
We led a bold brand refresh and digital growth project to transform a quiet, inconsistent social presence into a story-driven, engaging brand. The challenge? No clear story, uneven posting, unpolished captions, and a feed that didn’t reflect the full brand personality. From September to October 2025 I was in control in the 2 months period, doing creatives, posts, captions and paid ads.
The goal was to grow followers, boost engagement, and bring the brand’s heritage to life.
We redesigned the logo, created a modern country-inspired visual identity, and delivered 24 posts with three being paid ads in the two months, blending human-focused photography, branded testimonials, and storytelling carousels that revealed the meaning behind the logo and colours.
A country-style photoshoot featuring men and women brought the brand story to life, while branded collateral and a striking pull-up banner drew attention at field events. The result? A cohesive, professional, and emotionally engaging brand presence that set the stage for growth.
Results & Impact
Audience Growth and Engagement: Before management, the brand had 586 followers across social platforms. Over two months, the consistent, high-quality content and cohesive branding resulted in growth to 654 Instagram followers and 653 Facebook followers, representing a 11% increase.
The updated visuals, storytelling approach, and consistent posting schedule made the brand more approachable, memorable, and professional, establishing a strong foundation for continued growth.
This resulted in a total growth of 66 followers, averaging 34 new followers per month during the two months.
Following the rebrand and paid campaign launch, Meta Ads Manager data showed a significant percentage increase across key metrics, demonstrating clear growth and improved performance compared to the previous period.
